Philip Martin

Working in Meta's specialized creative studio within Reality Labs to elevate and bridge the gap between hardware and software design. The studio integrates design, fashion, and technology to build next-generation wearable products, AI integrations, and augmented reality experiences.

Originally hired into Square’s SDX (Software–Device Experience) role, I quickly expanded into shaping the company’s product foundations. I began by unifying core experiences across hardware and point of sale apps, building trust across design, engineering, and product leadership. With that alignment, I drove initiatives like Pay with Cash App, unified POS, and AI onboarding — each redefining how sellers start and scale on Square.

I joined at a moment of rapid growth, when the Instacart experience was fragmented and inconsistent. I built Instacart’s first company-wide design system, and established patterns that could flex across web, mobile, and in-store tools. That foundation unlocked growth in buyer discovery and engagement, elevated shopper messaging and logistics, and set the stage for innovations like Instacart’s smart cart.

As a founding designer, I entered a space where digital stethoscopes didn’t exist. I invented and designed the hardware, software, and AI analytics platform that defined the category. Those foundations helped secure FDA clearance, raise $100M in funding, and win recognition from TIME and Fast Company, while giving clinicians a trusted new tool in daily care.

I work with early teams when their ideas are fragile and undefined. By designing hardware concepts, brand systems, and product flows, I provide the structure and taste that turns vision into something investors, partners, and customers can trust.